Marketing Plan Competition For Experiential Learning
نویسندگان
چکیده
منابع مشابه
Rethinking experiential learning in marketing education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
متن کاملReflecting on Experiential Learning in Marketing Education
Experiential learning methods have become increasingly popular in marketing education. Factors underlying this trend are: the desire to respond to the changing higher education environment (the student-customer); to endow students with employability skills; the common sense assumption that since marketing is a practical activity learning from experience makes sense; and, pedagogic methods desig...
متن کاملTitle: Rethinking Experiential Learning in Marketing Education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
متن کاملDesigning Experiential Learning Projects for Teaching Marketing Courses
Business schools are putting more emphasis on the improvement of teaching and learning methods to better prepare their graduates and meet the industry demands. This improvement has been sought through the use of face to face teaching approach blended with industry projects and experiential exercises. This study reports on a similar effort initiated in teaching the international marketing course...
متن کاملExperiential Learning in Marketing Education: A Case Study
This case study describes an approach to experiential learning within the marketing degree at Victoria University. Early indications suggest that this approach to learning can result in improved class attendances, improvements in the quality of written work and notably increased levels of selfreliance.
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ژورنال
عنوان ژورنال: American Journal of Business Education (AJBE)
سال: 2011
ISSN: 1942-2512,1942-2504
DOI: 10.19030/ajbe.v4i12.6614